In a few days the New York Times website converts to a paid subscription format. Although this was attempted a few years ago, they are trying a new system that they believe is better for the current Internet environment.
I am reluctant to subscribe. Although I read the New York Times regularly I have a policy of not paying for news content on the web. There are just too many free websites where news is constantly available.
It is understandable that the Times must try to increase revenues. Journalism is expensive to produce. Especially great journalism. But the solution is not to limit the readership. It is to increase the traffic on the site which, in turn, allows the advertising to produce more revenues. My question to the publisher: have you done everything possible to promote the site before you started charging for it?
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